Create a Peer to Peer Fundraiser

 

Peer-to-peer fundraising (P2P) is any fundraising effort that relies on peers reaching out to each other on behalf of a cause. 

Your supporters fundraise on your behalf by reaching out into their social networks. Also known as social fundraising, personal and/or team fundraising, or p2p fundraising, peer-to-peer fundraising enables nonprofits to increase their reach, find new donors, and build deeper connections with their existing supporters. 

P2P fundraising is not an entirely new idea; fundraising runs and walks have operated on P2P principles for ages. But the Internet has made P2P fundraising simpler and more powerful for nonprofits.